# MarTech Podcast Part 3: Creating Relevant Content in Real-Time

Join [Josh Francia](https://www.linkedin.com/in/jfrancia/), Chief Growth Officer at [Blueshift](https://blueshiftstg.wpengine.com/) as he breaks down the process of creating relevant content in real-time using SmartHub CDPs. It is not just about using the right channels to market your message. It also extends to what your message is.

[Listen to Podcast](https://podcasts.apple.com/us/podcast/creating-relevant-content-in-real-time-josh-francia/id1360406217?i=1000541336063)

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