# Future Commerce: What does a CDP do? Provide Real Time Relevance at Scale

In this episode, you’ll learn about Customer Data Platforms and why brands need to leverage their customers’ data well.

[Listen to Podcast](https://podcasts.apple.com/us/podcast/what-does-a-cdp-do-provide-real-time-relevance-at/id1149397176?i=1000528348508)