Demo Series: Boosting 1:1 Personalization with Complex Catalogs

Watch our demo and learn how to make the most of your catalogs to boost ROI and deliver 1:1 experiences.

Companies with large, complex catalogs often struggle with delivering 1:1 personalized experiences for their customers and tend to fall back on batch and blast messaging. These catalogs can be intimidating but with the right solution, marketers can harness the power of their catalogs with customer data and AI to boost personalization, efficiency, and ROI.

Learn how Blueshift is helping marketers personalize every interaction with ease to drive more revenue. We will cover:

• Approaching and leveraging catalog data with Blueshift
• Creating hyper-targeted customers segments using catalog related activities and metadata
• Building automated campaigns tied to real-time product updates to target customers in market
• Leveraging AI for simple to deploy product recommendation recipes that can be used across channels
• Case studies from real customers who have embraced their catalog complexity to deliver 1:1 personalized experiences

Speakers

Kristen Session

Product Marketing Manager, Blueshift

Eric Gordon

Senior Solutions Consultant, Blueshift

Demo Series Transcript: Boosting 1:1 Personalization with Complex Catalogs

Speakers:

• Kristen Session, Product Marketing Manager, Blueshift
• Eric Gordon, Senior Solutions Consultant, Blueshift

Why Complex Catalogs Are a Personalization Opportunity, Not a Roadblock

Kristen Session: Welcome, everyone! Today, we're diving into how to boost one-to-one personalization, even when you have a large or complex product catalog. I’m joined by Eric Gordon, our Senior Solutions Consultant.

Many marketers feel overwhelmed by vast catalogs, so they fall back on batch-and-blast messaging. But customers expect personalized experiences now—and with the right tools, tapping into your catalog complexity becomes your biggest advantage.

We’ll show you how to:

• Define and work with complex catalogs
• Create hyper-targeted segments based on catalog interactions and metadata
• Automate campaigns based on real-time catalog changes
• Use AI to scale recommendations across every channel
• See how Blueshift customers like CarParts.com, Tradera, and Zumper turned catalog complexity into results

What Makes a Catalog "Complex" and How Our Customers Handle It

Eric Gordon: Thanks, Kristen. Let’s define “complex catalog.” The challenges usually fall into three buckets:

1. Large and dynamic inventories
   • Tradera, for example, has over 295 million active listings. Before Blueshift, it was impossible to surface one-to-one recommendations across web, email, and SMS. With Blueshift, they now send messages based on viewed, bid-on, and even lost auctions—leading to a 130% lift in sales.
2. Multiple interdependent catalogs
   • Zumper manages catalogs for listings, buildings, and neighborhoods. Blueshift helps them match users to listings or amenities they’re likely to want—leading to a 400% boost in lead submissions.
3. Relationships between products and customer profiles
   • CarParts.com has catalogs for vehicles, parts, and content. Blueshift lets them recommend blog articles and parts based on the user’s garage profile, vehicle history, and on-site behavior. That level of targeting just wasn’t possible before.

How Blueshift Helps You Ingest and Structure Complex Catalog Data

Let’s look at how you get your catalog into Blueshift:

• Sync via API, FTP, Shopify, Snowflake, or manual upload
• Ingest unlimited product attributes (like brand, style, price, size, engine type)
• Treat product data like customer data—it's all usable in segmentation and personalization

Whether you sell books, cars, real estate, or rentals, Blueshift structures product data in a flexible way, so marketers—not engineers—can use it.

Building Hyper-Targeted Segments Using Catalog and Behavioral Data

Let’s walk through a bookseller use case. She wants to promote a new mystery novel to:

• Engaged users who’ve clicked an email in the last 30 days
• Users aged 30+
• Readers with affinities for mystery or classic genres
• People who’ve purchased books by John Steinbeck or Jack London

With Blueshift:

• You combine engagement filters, demographics, affinities, and catalog purchase data
• Filter by product-level metadata like author, genre, or price

In minutes, she has a razor-sharp segment—no SQL or IT needed.

Automating Campaigns Based on Catalog Changes

Now let’s say you want to notify users about:

• Low inventory
• Back-in-stock alerts
• Price drops

Blueshift can:

• Monitor catalog changes in real time
• Use derived events to trigger messages to users who viewed or favorited a product but didn’t purchase
• Personalize each message based on the product they interacted with

This moves you from generic “markdown” announcements to targeted offers your customers actually care about.

Using AI-Powered Recommendations with Catalog Complexity

Blueshift offers over 80 pre-built recommendation recipes across verticals. For complex catalogs, one powerful example is:

Items matching user attributes – Recommend products based on user profile data (e.g., car make/model, size, preferences)

Every recipe:

• Comes with default logic and filters
• Can be customized with your exclusions, sorting, and logic
• Can be deployed across email, SMS, web, and more

And if needed, we’ll help you create a custom recipe tailored to your catalog.

Customer Example: How CarParts.com Personalized at Scale

CarParts.com had:

• 4M+ vehicles in catalog
• 1.5M+ individual parts
• A content catalog with how-to articles

Before Blueshift, their marketing team relied heavily on engineering to build campaigns. With Blueshift:

• They increased personalized content by 130%
• Drove 400% higher CTR with personalized recommendations
• Eliminated 50+ hours/month of engineering dependencies

Final Thoughts: Turning Complexity Into Conversion

Kristen Session: Thanks, Eric. You’ve seen how even the most complex catalogs can be your advantage.

With Blueshift, you can:

• Unify and enrich your product data
• Automate relevant campaigns based on behavior and inventory
• Deliver AI-powered personalization across every channel

To learn more, visit blueshift.com/contact-us or reach out to your customer success manager to get started.

Thanks for joining!