The AI-Powered Customer Engagement Platform for B2C Marketers

Designed for cross-channel marketers, Blueshift is the most agile Customer Engagement Platform to efficiently harness customer and content data, and orchestrate intelligent personalization.

Turn Complex Data into Impactful Journeys, Instantly!

AI Made Accessible for Every Marketer

Our easy-to-use Agentic AI is built into every step of the journey— so you can deliver moments that matter, grow faster, and ensure customer loyalty.

Unified Profiles for Intelligent Personalization

Unify behavioral, transactional, and identity data into a single, real-time profile with Blueshift’s built-in Customer Data Platform (CDP). Empower marketers to build audiences without any IT help.

Cross-channel Engagement Without the Chaos

Email, SMS, push, in-app, and more— fully orchestrated, real-time, and easy to manage from one AI-powered platform.

Strong Technology, Thoughtful Partnership

Blueshift’s onboarding, support, and success teams don’t just answer tickets. We act as an extension of your team to help you build, launch, and scale faster. And, we stay with you throughout your partnership with us.

Real Results. Real Marketers.

See How Brands Use Blueshift to Scale Personalization, Drive Revenue, and Reduce Time to Market

Finance

“Blueshift helped us increase member engagement by 32% with unified, actionable data.”
Ben Savage
Director of Digital Marketing, Ent Credit Union

Retail

“We increased our email revenue by 181% within the first year with AI-driven lifecycle journeys.”
Tyler Norris
Head of Email, Tuft & Needle

Healthcare

“We saved 60+ hours of marketing operations work per month and launched 50+ experiments in a single month.”
Alex McKewan
Manager of Omnichannel Solutions, AMN Healthcare

Frequently Asked Questions

What is Blueshift?

Blueshift is an AI-powered Customer Engagement Platform (CEP) built for mid-market B2C companies. It helps marketing teams unify customer data from multiple sources, segment audiences in real time, and automate personalized campaigns across email, SMS, push notifications, paid media, and more — without requiring engineering support for every campaign.

What is a Customer Engagement Platform (CEP)?

A Customer Engagement Platform is software that helps companies manage and automate how they communicate with customers across multiple channels — email, SMS, push notifications, paid media, and in-app messages — using unified customer data to drive personalization at scale.

How is Blueshift different from Braze or Iterable?

Blueshift combines a built-in Customer Data Platform (CDP) with cross-channel campaign automation and predictive AI in a single platform.

Does Blueshift include a Customer Data Platform (CDP)?

Yes. Blueshift has a built-in CDP that collects and unifies behavioral, transactional, and identity data from across your marketing stack into a single real-time customer profile.

What channels does Blueshift support?

Blueshift supports email, SMS and MMS, mobile push notifications, in-app messages, paid media (Google, Facebook, and other ad platforms), and website content personalization.

What kinds of companies use Blueshift?

Blueshift is built for mid-market B2C and B2B2C companies — typically in retail and ecommerce, media and publishing, financial services, and healthcare.

How does Blueshift use AI?

Blueshift's AI operates at three levels: Predictive AI scores customers for behaviors, Generative AI helps marketers draft content, and Agentic AI autonomously executes multi-step marketing tasks.